Hasbro

Content Strategist, Big Spaceship, 2017

Hasbro and Nintendo teamed up to create  Monopoly Gamer, a  fresh take on Monopoly featuring iconic Nintendo characters. As a content strategist, I helped concept TVC ads, YouTube ads, and influencer activations for the announcement and tease phases. My main contribution was the ideation and execution of the Monopoly Gamer World Premiere, which was livestreamed on Twitch.

  ̌